Our mission is to innovate for and with Creators to help them win.

The Spotter platform provides Creators with transformative capital, innovative AI productivity software, expert knowledge, and a supportive community.

Creator capital

Spotter empowers Creators to accelerate their business and achieve creative freedom.

Brands

Build connections for your brand with today’s most
engaged audiences.

Featured news & stories

Mr. Beast Plans Content Expansion as Top YouTube Creators Make Their Pitch to Advertisers

How YouTube creators are pitching brands on reaching Gen Z with long-term partnerships

Spotter Unveils its First-Ever Spotter Showcase

Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators

Amazon Bets on Creator Economy With Investment in Spotter, Firm Behind MrBeast and Try Guys

Spotter Joins AI Craze With New Creative Tool

A new AI product being tested by top YouTubers like MrBeast scans a creator's catalog to give them fresh video ideas

Spotter’s new AI-driven “brainstorm partner” is getting creators 49% more views

Fresh Off MrBeast-Amazon Deal, Creator Economy Firm Spotter Bolsters Leadership

Spotter Exec: 3 Ways AI Will Change the Creator Economy

Spotter and YouTube Partner in Supporting Creator Expansion to Global Audiences